Internet Maketing

Why Creativity is Important in Advertising

Why Creativity is Important in Advertising

Internet Maketing August 28, 2017 at 6:45 am Comments are Disabled

Creativity gives life to your branding and advertising efforts. It makes the ads about your products and services interesting and worth sharing. Without creativity, your marketing materials will be boring. Nothing will stick to the minds of your target audience.

Here’s why it is important to work with a creative advertising agency in Melbourne:

Reliable Creative Team

The right creative ad agency has a creative team that collaborates on the concept of your advertising campaign. The team includes account planners, designers, and copywriters. The account planners will coordinate your needs with the designers so they will have an idea of what you need for the duration of the creative process. The copywriters will create the verbal or text copy, and the art director will suggest the necessary visual elements. Everything must be cohesive to come up with an effective message.

Effective Strategy

Before developing the ad, the team first comes up with a creative strategy or concept. It will serve as the basis for the message you will send to your target market. It will also guide the team through the development and execution stages. As the client, your involvement throughout the process is important to make sure that the team considers all your inputs.

Branding Impact

With creativity, you can make your brand stick in the minds of your customers. The mere mention of your brand name can bring to mind images of your products and services that your customers can connect with. They will associate a specific logo, name, design, or slogan with your company. Creativity has the ability to transform even the most uninteresting product into something sophisticated and luxurious — even without lengthy texts.

Creativity, when used the right way, can help ensure the success of your marketing efforts. The key is to work with the right creative ad agency that understands what you want and need. This way, you can convey the message you want to send to your prospective customers in an effective manner.

What You Should Put in Your ‘Meet the Team’ Page

What You Should Put in Your ‘Meet the Team’ Page

Internet Maketing August 4, 2017 at 1:00 am Comments are Disabled

The Meet the Team and About Us page are important parts of your website. Simply putting bland text and names on the pictures isn’t enough. These pages provide you with the opportunity to promote your people and your business.

An expert on branding cites a few important things that you should include in your Meet the Team page.

Photos of the Team Members

Individual and group portraits give your website a more personalized appeal. These show the personality of each team member and the company as a whole. Depending on how you look on the photos, visitors will know whether you are a fun-loving or a serious group. Your potential customers in DC want to know who you are and not just what you can provide or do for them. Highlighting the people behind the organization enables you to connect with your audience on a personal level.

Bios Beyond the Usual

You’d want to make a good impression on those who visit your Meet the Team and About Us page. Adding concise and informative biographies gives you the chance to build your brand identity. The typical two-sentence text isn’t enough to convince a reader to choose you over the competition. Add something interesting about each team member or use a quote to liven up the descriptions. Don’t forget the corporate head shots taken by an experienced professional photographer!

Social Media Links

Links to social media accounts give your Meet the Team and About Us page a personal touch. Some visitors want to know more about your team members. Instagram photos with pets, vacations, hobbies, and other interesting things related to your business can engage your potential customers.

Links to Accomplishments

These pages also provide opportunities to cite your accomplishments, awards (if there’s any), affiliations, areas of expertise, and years of experience. Provide visitors with links to your previous works. Doing so allows you to convert more visitors into loyal customers.

These web pages are great marketing tools for your business. Make them count by adding important details about your organization and the people behind it.

Top 3 Ideas To Keep Your Employees Motivated

Top 3 Ideas To Keep Your Employees Motivated

Internet Maketing April 6, 2017 at 3:46 pm Comments are Disabled

How is the atmosphere in your office? Do you feel as if your team isn’t perky enough? Are they occasionally sharing jokes and laughter in between breaks? If you’ve noticed a certain decrease in workplace energy, this could possibly be because of low employee morale. People are just not as enthusiastic about their work as they used to and this could affect inter-office cooperation and productivity.

So what can you do to give them the boost that they need?

Here are a few ideas that will surely get the wheels grinding and make the team feel more like a family.

More Than Work

Burnout can be a result of your employees not feeling like their job matters. If they’re feeling like they’re at a dead-end in their careers, it will show in their work. Come up with ways to remind them that they matter and that their work is important. Show them the results of their efforts and give them praise and recognition for a job well done. One popular company in Phoenix does this by a series of circulating emails with stories from people about their work and how it benefits their company.

A Place to Grow

It’s very rare for a person to actually want to be stuck in one position until the end of their careers. Promotions are a great way to boost morale but of course, it’s almost impossible to promote everybody. Another good way to get around this is through regular training.

Giving your employees valuable skills through seminars and training can help them realize that there’s more to the company than just the daily grind. Entrepreneur Simplified agrees that a simple business-mentoring program can do wonders to your team and it can open up opportunities for them.

Be a Family

Your relationship with your team doesn’t need to be 100% professional all the time. The more you stick to the details of work, the more they will feel as if they’re just an anonymous cog in a cold, heartless corporate machine. Show them that you genuinely care by being interested in their lives outside of work. Ask about their kids or their hobbies. Showing interest by asking genuine questions during water cooler conversations can be a great way to get started.

Your employees are the lifeblood of your company, without which all operations will stop immediately. Take care of them and you can be sure that they will take care of you.

Taking Your Local SEO to the Next Level

Taking Your Local SEO to the Next Level

Internet Maketing July 13, 2015 at 1:36 am Comments are Disabled

Strengthening Your Local SEO FurtherLocal search continues to grow in importance as more people switch to mobile to search for businesses within their immediate area. Potential customers are always just literally around the corner, making it even more important that you rank on a local level for keywords that matter.

Near me’ searches have risen in the past year, putting small businesses in an advantageous position to grab a greater share of the market from bigger companies. If you own a startup company, the time is ripe to boost your online presence and establish your piece of the pie.

Claim Local Listings

SEO companies like PRCaffeine.com agree that the first step to establishing your presence is to claim local listings.

Searching for your business online gives you a glimpse of your position on local listings. If you can’t find your site, start claiming your position before the competition gets ahead of you.

Claim your local listing on Google by going to My Business. Follow the directions to have your business verified by the system. During the process, you get the chance to verify data and can make changes or corrections to ensure accuracy.

Check the guidelines before making any changes to have your application approved immediately.

Manage Listings Regularly

Improving your local presence does not end once you verify your listing. It is important to find ways to monitor all sites that contain accurate local data about your company, aside from your Google My Business listing. Update yourself on the latest and most relevant tools and figure out how they work to your advantage. There is also software that lets you manage and monitor all listings.

Mobile-Friendliness Boosts Competitiveness

Google’s mobilegeddon rolled out on April 21, 2015; this new algorithm expanded to include mobile-friendliness in its ranking parameters.

All your listing efforts are useless if you fail to make your website responsive to a growing number of mobile device users. The mobile friendliness of your site helps you reach a larger market that is on the go.

Mobile searchers such as travelers and business executives are always on the go. They will search for restaurants or stores near them for meetings or quick purchases before making their way over to their next destination.

Establishing your local presence online boosts visibility and gives you a fighting chance of acquiring greater market share. Implement these to grow your business and increase your profit.

Make Them Click: Improving Meta Descriptions for Better Click-through Rates

Make Them Click: Improving Meta Descriptions for Better Click-through Rates

Internet Maketing May 28, 2015 at 12:32 am Comments are Disabled

If you think meta descriptions aren’t worth anything, think again. Sure, it’s not a ranking factor for the SERPs, but it does drive traffic to your site. After all, it’s what convinces people to click your site’s entry in the SERPs – it’s what makes them know that your content is relevant to their search query. Every Denver SEO expert such as c1-partners.com would tell you that you owe your click-through rates to your meta descriptions.

Given this logic, it just pays to make your meta descriptions as compelling as it could be. You can do that when you start observing these tips:

Add Numbers

You may not be a fan of math, but numbers are a good friend of yours if you want killer meta descriptions. This is because numbers have an effect on the way you perceive an article. Rather than expecting large chunks of paragraphs with a simple how-to article, numbers specify what you’re about to get. It quantifies the content, which makes you more comfortable to click it and read it. This applies to meta descriptions, too.

Pique the Curiosity

Have you ever wondered why BuzzFeed, Upworthy, and similar clickbait sites rake in a lot of traffic? That’s because articles from these sites pique your curiosity. The word choices and the topic slants are written in a way that intrigues you. Although you’re probably familiar with what you’ll see, you would want to make sure you guessed it right. More importantly, the articles – in one way or another – reflect you and your interests.

Sell with Benefits

How would your product or service improve your customer’s quality of life? Whatever it is you sell, the customer’s benefit would still be the first thing that matters. Yes, you can run down the features including your unique selling proposition, but the audience would still care more about how that would be of help or use to them. Tap this mentality and convince them they need your product through your meta descriptions.

The ranking factors are not the only ones that count. If you want maximal visibility, improve your site’s click-through rate starting with your meta descriptions.

SEO and Why It’s a Must for Businesses Today

SEO and Why It’s a Must for Businesses Today

Internet Maketing March 31, 2015 at 1:54 pm Comments are Disabled

google search engine beta 1998Search engine optimisation was first used in 1997 but it wasn’t until ten years later that the process was trademarked as a marketing service. From there, websites have made use of it to manipulate search results and increase traffic. Today, businesses have been maximising their Internet presence by using search engine optimisation (SEO) as a way to get recognised both locally and worldwide.

PurpleClick Media shares more information about SEO below:

Is SEO dead?

Sam McRoberts, a published expert in SEO, claims that SEO is not dead. “It’s not dead but it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play.”

Will It Work For Your Business?

While the algorithms have changed so much over the years, SEO is still very much the best and most cost-effective way to make your presence felt online. A study done by Forbes says that 80 to 90% of customers still trust search engine results when making online purchases.

Here are a few benefits your business can have through SEO.

• Compared with hard online advertisements (known in the industry as pay-per-clicks), SEO has the biggest ROI. Even a competent social media campaign won’t gain much effect without a solid SEO foundation.
• Recent years have seen an increase in mobile Internet usage and this could mean a whole new game within the SEO community. If you’re targeting a specific location, for example, Singapore, optimising your online presence in mobile usage could mean a world of difference to your business.
• SEO is a continuous process. Businesses continue to churn out content that plays with Google’s algorithms, increasing their rank and gaining more customers. What’s more, your competitors are probably doing it and failing to utilise this process is a waste of a valuable marketing resource.

Regardless of the difficulties faced by new companies in making themselves known on the Internet, SEO has become even more important now. It still remains as an effective way to get organic visits to your website which means higher revenue for your business.

4 Essential Equipment for Conducting Webinars

4 Essential Equipment for Conducting Webinars

Internet Maketing March 20, 2015 at 10:37 am Comments are Disabled

Webinar, which is a shorter term for “web-based seminar,” is a lecture or workshop presented using video conferencing software that is transmitted through the web. What makes it different from similar seminars is its interactive element. Given its nature, webinars rely heavily on technologies to work.

Unlike the traditional presentations you make, your participants don’t have to be physically present in the room. They can give and receive information via computer screens and cameras. They can hear what you say and see what you do. In turn, you can do the same. To make webinars a success, you need a few devices.

Internet Connection

As your main requirement for webinars is connection to the Internet, you need a reliable connection. This service must not be anything less than a high-speed provider to ensure your conferencing won’t have problems with quality and downtime. In addition, it may be best if you update the web browser to the latest version.

Mic and Headset

The second-most important thing to make webinars work is good communication. You’ll probably talk for most of the seminar, so it’s just practical to use a quality microphone. This makes your messages clear and understandable. Likewise, you need a headset or clear speakers to hear your participants.

Webinar Host

Of course, you need to have a remarkable webinar service. The agents from Adigo.com say that web conferencing services must be of high quality. What good is the content if it can’t reach the audience efficiently? Find a good host that can support several connections so you can serve more people.

Slide Presentation

Always prepare visual aids when conducting seminars. Studies show that people are more engaged and interested in lectures that provide presentations. You can use Microsoft PowerPoint and Apple Keynote to help make your slides. Furthermore, it’s better if you rid your desktop of unnecessary icons.

Video conferencing is gradually gaining popularity in the business industry. This proves to be one of the most practical methods of communication as well. With these devices, you can make better, more interactive webinars.

Boost Your Business Growth with the Right Marketing Agency

Boost Your Business Growth with the Right Marketing Agency

Internet Maketing March 11, 2015 at 5:55 pm Comments are Disabled

business manStarting your business with an effective and feasible business plan is like planting a seed in rich soil. There is a big chance that it will sprout and grow into something bigger, since the foundation is already there.

Such is not enough, however, to ensure continuous and optimal development in the long run. In running a business, you need continuous growth of your targeted market. To earn increasing income, you must widen your audience, sell your products or services to more people, and increase your ‘production.’

The best way to achieve this is by hiring a good and effective marketing agency, in Sydney characterised by the following:

1. A talented team of individuals who are willing to work together to reach your business goals. Of course, their team work and the vision that they share within their company is essential to meet whatever you set forth in the beginning of your timeline. The individual capacities that each person assigned to your project should be at par with your goals, however.

Their communication system should be flawless—each individual towards each other, to the team, and the team to the company. Most of all, whether they are in Sydney, or in any part of the world, everyone should be able to communicate with you.

2. Expertise in your particular industry. This allows the agency to focus on creating an effective and sustainable marketing plan, without the need to familiarise on your particular business or field. This saves you time and money, and of course, brings better results to your business’s long-term goals.

3. Creativity, strategy, advanced technology, and an in-depth awareness of the target market’s culture.

All of these are instruments to effective planning and implementation that your target audience will likely accept. The success of any marketing plan is in how it has convinced your business’s target market, and how it has helped your company grow in terms of income and customers.

The Standards of Premium Australian Living

The Standards of Premium Australian Living

Internet Maketing March 4, 2015 at 12:32 am Comments are Disabled

Australia is recognised as among the most prosperous countries not only in the region, but across the globe. The standard of living in Oz is, in fact, comparatively higher than the rest of the world. A significant disparity in the living standards of those living in the city and outside of it is apparent when it comes to taste, culture and life choices.

However, families are facing greater living pressure costs, especially with the economic storm experts predict Australia will be facing this year. Still, residents continue to go for living spaces with high value and upscale designs this year. Many also swear by their investments for luxury urban complexes.

Two storey houses

Luxurious and innovative two story homes are popular for families who want a slice of the famed premium Australian lifestyle without breaking the bank too much. Not as simple as bungalows, two story house plans are perfect to showcase stunning design without compromising space and cost.

Mid-rise complex

Apart from beautiful two storey homes, Australia’s urban communities are also experiencing an apartment boom. Street edge scale of 6 to 8 storey luxury complexes in urban communities are built on every block, indicating a major consumer swing toward this type of living, despite fear of recession.

High-rise living

High-rise living is becoming the norm with the number of approvals for units and townhouses at close to a 20-year high. Capital cities and even outskirt local areas are accommodating the culture of high density living, inspired by the great level of approval high-rises receive, despite the predicted recession this year.

Australians are truly living the high-cost life, interestingly, despite the odds being seemingly against their favour this year, economy speaking. Aussies are optimists and generally happy, and they are keeping their chins held high. It may be one of the most expensive countries in the world, but it comes with a lot of benefits, and a beautiful house they can come home to.

Why Every Hotel Needs a Good Website

Why Every Hotel Needs a Good Website

Internet Maketing October 16, 2014 at 2:01 am Comments are Disabled

In today’s digital society, the majority of people in the U.S. book their hotel reservations online. Despite this, many small and medium hotels stick to only using third party booking websites for their online marketing needs. If they do have a website, it is usually a little more than a bare-bones brochure with contact details and a few blurry pictures.

This is a massive waste of potential, according to well-known digital agencies. These hotels fail to realize that having their own website with a functioning reservation system can do wonders for their business. Here are some of the most significant benefits:

1. Skip the third party fees – Hotel booking sites charge a commission for every guest they send your way. These usually range anywhere from 5% to a whopping 20% of the room price; a massive expense regardless of the hotel’s size. That doesn’t mean they are useless, since they can help you get through the lean months, but you should definitely avoid relying on them too much.

2. Increase bookings – Creating a strong online presence is an excellent way to increase total bookings. The Internet is a vast market, and having a good website that ranks first in local search results can lead to a massive increase in sales. Because of this, it’s not uncommon for a hotel with a good online marketing strategy to beat a much larger competitor in terms of popularity.

3. Communicate helpful informationHave a two week special that you want everyone to know about? No problem, put it on the homepage or in the promotions section. Are your guests complaining that the hotel is too hard to find? Go ahead and add a local map to the website, complete with written instructions and a number they can call for help.

4. Build the brand – Websites are an easy way to get your message across and differentiate yourself from the competition. You can easily show off the hotel’s unique selling points, impress guests, build credibility, and create more loyal clients.

There’s no excuse for modern hotels to stay behind the times. Now that almost everything is online, you need to make sure that the same goes for your hotel.